08 2022
Truth in advertising: Flaming, Hot and Spicy
Comment
Flaming Hot, Extra Hot, Hot, Hot & Spicy, Spicy, Flamin' Hot and XXTRA Flamin' Hot? NOT!There are so many products on the market that claim to be spicy and hot; most don't live up to the category.
Companies like Nissin, Nongshim, Mrs. Renfros, Pace, Hillshire Farms, Hormel, and Johnsonville actually bring the heat. When they say "Hot" or "Hot & Spicy", they're for real. Others lay claim to having Flaming Hot, Extra Hot, Hot, Hot & Spicy, Spicy, Flamin' Hot and XXTRA Flamin' Hot products when they really don't and are a waste of money, if you're looking for that delectible sting.
Truth in advertising: Companies claiming heat should feature a heat rating, the Scoville scale, so consumers that look for the heat won't be disappointed after their buying products.
| Scoville heat units | Examples |
|---|---|
| 1,500,000+ | Most law enforcement grade pepper spray, Pepper X, Carolina Reaper, Dragon's breath chili pepper |
| 750,000–1,500,000 | Trinidad moruga scorpion, Naga Viper pepper, Infinity chilli, Ghost pepper |
| 350,000–750,000 | Red savina habanero |
| 100,000–350,000 | Habanero chili, Scotch bonnet pepper, Peruvian white habanero, Guyana Wiri Wiri |
| 50,000–100,000 | Byadgi chilli, Bird's eye chili (a.k.a. Thai chili pepper), Malagueta pepper |
| 25,000–50,000 | Guntur chilli, Tabasco pepper, Cayenne pepper |
| 10,000–25,000 | Serrano pepper, Aleppo pepper, Cheongyang chili pepper |
| 2,500–10,000 | Espelette pepper, Jalapeño pepper, New Mexican varieties of Anaheim pepper |
| 1,000–2,500 | Anaheim pepper, Poblano pepper |
| 100–1,000 | Banana pepper, Cubanelle, Cascabel chili |
| 0–100 | Pimento, Banana pepper |
| 0 | Bell pepper |
Some companies showed up to the game strong, bold and truth, then snuffed themselves out. e.g. 
Frito Lay now cowers behind the Flamin' Hot platform. When you have a good thing, stick with it; Don't suck.
Really? | Really? |